Over-the-Top TV Projects Spread in Europe

In recent months, several European broadcasters have undertaken initiatives to implement Over-The-Top (OTT) TV services. e-Media Institute has devoted a new research product (Web-TV Intelligence & Strategies Weekly Brief) to tracking and analysing such operations.

The research has identified more than 20 projects in the pipeline throughout Europe, with major UK and French broadcasters leading the way in the larger European TV markets. Research has also highlighted two parallel trends. The first is the development of distribution agreements between rights holders and hardware providers, including manufacturers of game consoles, set-top-boxes, TV sets, broadband consumer equipment and media centres (e.g., Five-Sony; Sky-Microsoft; TF1-Apple).

The second trend is the direct involvement of broadcasters in projects aimed at developing an open technical standard for the implementation of shared OTT TV services, including the Canvas Project in the UK and the pan-European Hybrid Broadband Broadcast TV Project (HbbTV).

For more information on the report and how to purchase, please write to info@e-mediainstitute.com.